Westgate Mall is a 600,000 sq. ft. enclosed shopping center, and is the centerpiece of the largest retail hub on Route 24. Located in Brockton at the interchange with Route 27, nearly 126,000 cars pass by this regional center daily. Westgate is anchored by Market Basket, Best Buy Outlet, DICK’S Sporting Goods, Burlington, Staples, and Planet Fitness.
Sampling and Couponing
Westgate Mall provides an excellent opportunity to distribute thousands of samples and gain one-on-one access to your target market. Your product will be showcased to a captive audience, allowing potential customers to see, touch and interact with a product and provide invaluable information and generate sales. Sampling and tabling opportunities usually take place in center court, near Burlington, for maximum exposure (based on availability). Contact the Marketing Department (508) 408-5115 to get your sampling program underway today.
Automotive Programs/Promotions
If you want to impact your dealership's traffic and sales, let Westgate Mall be a showcase for your vehicles. Westgate Mall attracts hundreds of shoppers daily, shoppers who are also drivers. In-center vehicle displays allow you to introduce new models, increase brand awareness, identify qualified leads, and even offer on-site test drives. And our marketing support will provide you with display opportunities, in-center advertising, event sponsorship, exterior signage, and more. Take advantage of this unique opportunity and let Westgate Mall help turn our shoppers into your customers.
Please contact the Marketing Department at (508) 408-5115 for further information.
PARTNERSHIP OPPORTUNITIES
Westgate Mall offers innovative marketing strategies for promoting a business or product. Our programs, which include sponsorship, events, signage and collateral opportunities, provide highly effective marketing tools for increasing visibility among shoppers. Featuring over 60 great stores and restaurants, Westgate Mall boasts more than 7 million visits every year. Our marketing opportunities allow you to choose which programs will best enable you to reach this large and diverse customer base. For information about availability of on premise signage and collateral please email us at .
BENEFITS OF SPONSORSHIP
INTENT: By virtue of their presence in a shopping center, shoppers have already expressed a willingness to buy. In contrast, other media forms confront the consumer at any moment of their day.
IMMEDIACY: Unlike print or broadcast ads, shopping centers provide immediate gratification, reaching shoppers when they are at the point of purchase.
INTERACTIVITY: In shopping centers, knowledgeable sales staff can answer questions, a distinct advantage over canned print and broadcast ads. Prompt, immediate feedback can convert an inquiry into a sale, and a potential objection into a selling point. For other businesses, simply allowing customers to see, touch and interact with the product can be invaluable.
AUDIENCE: Shopping centers reach a defined, highly attractive demographic audience that appeals to sponsors looking for efficient communications.
Quoted from a publication of RCT Analytics